Minimalist marketing

Shortly before Christmas, Suzi and I went to see the display at Old Sturbridge Village.

There are places you imagine being an obvious field trip for elementary school students — where I grew up, it was The Farmers’ Museum in Cooperstown — and this was that place for central and western Massachusetts … probably northern and central Connecticut, too.

As for me, even though I’ve received dozens of work emails from OSV over the years, I had never been.

It was quite lovely.

The village seems like a pleasant place to visit under normal circumstances, but they decorated it nicely for Christmas, and it was an enjoyable experience as day turned into evening.

We also saw something that struck us funny right outside.

When you’re trying to figure out where to go to eat, do you ever suggest “the Italian place,” or “the Chinese place,” or “the burger place,” especially if you don’t remember the name off the top of your head but the person you’re talking to knows where you’re talking about?

Well, in Sturbridge, “the Thai place” is called … Thai Place.

Pretty hard to forget that one. It’s kind of brilliant, really.

The thing about Thai Place or Dentistry & Braces — although we found the sign a bit aggressive — there’s no artifice. You know exactly what you’re getting.

But for straightforward simplicity, with just a touch of insistence, nothing beats the sandwich shops we saw all over London.


That was the name — Eat.

Sadly, it’s no more.

She’s so going to laugh at me when she sees this …

Friday was Friday the 13th, hence this appearing on the Twitter machine.

My friend Renee replied that she was born on a Friday the 13th, and has always considered it her lucky day.

To which I immediately thought … “Oh s#*t, did I miss Renee’s birthday?” Ours is a friendship that is not meant to miss each other’s birthdays.

Then I remembered — the Friday the 13th when Renee was born was in October.

And I didn’t miss it when it happened last year.

Panic over.

Since we last saw each other …

Graham’s still working at getting his normal life back.

Rosie reveals her word of the year. It’s a good one.

Fran welcomes 2023.

Read this …

… followed by this. (Then come back here.)

Savannah is now definitely a resident of Wisconsin.

Becky has a new roomie.

I will read Pea Green’s posts whenever she writes them.

Renata … something, something … finding friends on Bumble. (I am old.)

Vee has a weird work situation. I’d be worried, too.

And I thought getting out of Zurich was tough.

I once took a mildly off-color remark Jillian made at a company party as a challenge and responded with something wildly inappropriate but which everyone (including her) thought was hilarious.

Now she’s working for the governor of Massachusetts and I’m … not. (She’s one of the good people.)

Put out a call for the nice people of Twitter, get a replay from one of the best.

Any chance this could actually happen?

Especially when you didn’t have cable and your early satellite dish couldn’t get ESPN because it may have been scrambled and the hill behind your house blocked it, anyway.

There’s no marketing like Grandma marketing.

When I saw the story, it did cross my mind.


7 thoughts on “Minimalist marketing

  1. We went to the Christmas light event at Old Sturbridge Village in 2021 and it was really nice! You’re correct in that it’s a field trip place for us in northern CT, as I had gone when I was younger.

    Liked by 1 person

  2. Pingback: Breaking down – A Silly Place

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