Buy this! So you can be as … dumb as these guys???

One of my oddly obsessive pet peeves is stupid commercials, and there have been so many since this was originally posted March 7, 2014.

What do you get when you combine a version of Chuck Norris Facts, video of what appear to be awesome if often implausible activities (frequently involving beautiful women) and a few words from our hero?

You get the Dos Equis “Most Interesting Man in the World” commercials.

Along with the fact that Jonathan Goldsmith seemingly was placed upon this planet to play The Most Interesting Man in the World, the ads work because they’re aspirational. When he drinks beer, he drinks Dos Equis; if you drink it, maybe you’ll be like him!

So who exactly does Volkswagen want us to be like … some idiot who runs over things in his garage to get to 100,000 miles, when he could have done the same thing but with less destruction by backing up farther down the driveway to give himself more room (or as my wife pointed out, driving around the block).

And by all means, Dish Network, sell a product where the characters in your commercial, when they’re not leaving the house without pants, don’t even pronounce the name of the product correctly.

(Note from 2020 — I couldn’t find the ad where the guy leaves the house without pants, so this will have to do.)

And then there’s Chevy. Oh, Chevy … I know that if I ever did something I didn’t want my wife to know about, the first thing I would do is check my messages so that she could hear each and every one of them.

The way I see it, there are only two possibilities.

One, based on an assumption that women make the buying decisions, dumb guys make them feel superior, so they’ll buy the products that make them feel that way.

Or two, companies think there’s gold in them thar stupid hills! (For the record in 2020, I think it’s this one, given the sheer number of ads that are built around people being dumb.)

A3DigitalStudio’s photo on Pixabay is what I want to ask some of the people who think dumb ads are good ideas.

4 thoughts on “Buy this! So you can be as … dumb as these guys???

  1. You have every right to hate stupid commercials. Yes, I think at times they are trying to be funny, but most of the time it feels like they’re talking down to the consumer. Seriously, it’s annoying. Okay, funny but annoying nonetheless, lol.

    Liked by 1 person

    1. I just am dumbfounded by them. You’re trying to inspire someone to buy your product with stupid people. It was after I wrote this, but a few years ago, Lowe’s had an ad campaign wherein you got such confidence from working with them to do your own home projects that you tried other things like folding a fitted sheet or asking your boss for a big raise … both of which are guaranteed to fail. Why would they do this?!?!?!

      Liked by 1 person

  2. Pingback: The week gone by — Feb. 16 – A Silly Place

  3. Pingback: Oh yeah … sometimes stuff is just funny – A Silly Place

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