As the Brexit saga continues in the UK, I am reminded of a British Airways tweet from June 27, 2016 (that wasn’t there when I scanned their account before posting this), trying to look at the bright side of the vote to leave the European Union.
This is what you call “owning it.”
Sure, British Airways didn’t say why American dollars have never been able to go further, but don’t we all kind of know?
And if you think they shouldn’t be using the potential collapse of the British pound, the British economy and of Britain itself as a selling point, guess what, folks? It was being done within hours of Brexit passing.
All British Airways was doing was dealing in reality.
Plus, by this afternoon, they had another disaster to deal with.