Good customer service actually happens. Who knew?

My wife is such a fan of Boden clothing that I thought her frequent online orders might have merited us a limo and perhaps a lesser royal or local OBE to greet us when we went to an actual store during our trip to London.

Alas, it was not to be, and she shopped while I enjoyed the comfortable chair and stout WiFi, important when you’re waiting for the shopping to be done. (Boden has plenty of nice men’s clothing; I just already have more clothes in my closet than I can wear.)

Unfortunately, my wife couldn’t use the gift certificate I got her for Christmas because it was technically from Boden USA, but it wasn’t like there wouldn’t be other opportunities.

Except she mentioned last night that she had misplaced the gift certificate, and I had deleted the email I got when I ordered it while clearing space on my phone.


It looked like we were going to be out the money I spent on the gift certificate, until I thought to look for the original order form. Sure enough, it had the transaction, invoice and product numbers.

At 8:49 last night, I sent an email to Boden with the information and asked if it would be possible to get a replacement gift certificate.

At 8:42 this morning, it was in my email.

Want to build customer loyalty? Along with having a good product, this isn’t a bad way to do it.

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