This … this is utterly brilliant.
When someone is clearly a one-hit wonder, what’s the easy joke? It’s that you hope he/she/they save their money.
So New York Life hires Lou Bega — who in case you forgot once had every third song on the radio but never did anything else (although I’m still waiting for Mambos No. 1 through 4) — to hawk a way to save your money.
Well-played, New York Life.
Members of Walk The Moon, take note.